The varsity jacket

For the opening of a pop up store at COLETTE for the Euro 2016, Heineken asked for something unique, unisex, and fashionable at the same time.

Working with COLETTE’s creative team, that’s how the Heineken varsity jacket was born! Made of a navy blue satin with striped ribs, we aimed to give a twist to this preppy design.

That’s why the artist PABLO COTS came on board, deploying his talents through the creation of a whole set of embroideries at the front and back of the jacket. Feel under the spell already?